Madison Museum of Contemporary Art's Hair Affair

MMoCA's Hair Affair was a new innovative fundraiser for the museum. The event coordinators wanted an identity that was eye-catching, fun and youthful. The real challenge with this project was pleasing a group of over a dozen people with one design and organizing their responses to each new piece. Once everyone was pleased with the final logo, I was free to play with typography and graphic elements to apply the identity system to an invitation suite, posters and large-scale window graphics on one of the busiest streets in Madison.